How to add multiple links to your Instagram bio

Instagram wants users to stay inside the app. The more links leave Instagram, the less control they keep. So they keep the exit small. That single bio link is still useful, though. Most creators and brands use it as a hub.

Your bio link points to one page. That page lists everything else. This beats changing your bio link every few days. When you swap the link constantly, old posts and stories send people to dead or irrelevant pages. A single link-in-bio page stays put. You just update the links inside it.

Start with your main goal. If you sell products, your shop link goes first. If you book clients, your booking link goes first. If you run a newsletter, your signup link goes first. Everything else is secondary.

Most people should add a link to their main website, their most popular product or service, a contact form, and one or two active social profiles. If you are running a promotion right now, add that too.

Do not add twenty links. More choices lead to fewer clicks. The best bio pages have three to seven items. Each one should help the visitor take a useful next step.

Label every link clearly. Buy the guide, Book a call, Read the latest post, and Join the newsletter work better than Click here or Learn more. People click more when they know what happens next.

Step one: pick a link-in-bio tool. You could build a page yourself, but a dedicated tool handles mobile layout, analytics, and updates. Deikora, Linktree, and similar tools exist for exactly this. Choose one that fits your brand and budget.

Step two: create your page. Add your profile photo, a short headline, and your links. Order them by importance. Put your top priority first. If you offer something free, say so in the button text.

Step three: copy your page URL. Most tools give you a short URL like yourname.deikora.com or deikora.com/yourname. Copy it exactly.

Step four: open Instagram and go to your profile. Tap Edit profile, then Links, then Add external link. Paste your URL, add a short title, and save.

Step five: test it. Visit your profile from another account or a private browser. Tap the link. Check that every button works, the page loads fast, and nothing looks broken on mobile.

Step six: keep it fresh. A stale bio page is almost as bad as a broken link. Update your links whenever you launch something new, run a sale, or change your main offer.

Put the most important link at the top. Visitors decide in seconds whether to stay. If your top link does not match what they came for, they leave.

Write a clear headline above the links. One line is enough. Realtor in Austin helping first-time buyers or Handmade ceramics shipped worldwide tells people what you do before they scroll.

Group related links if you have many. Small section labels like Shop, Read, or Book make the page easier to scan. Visitors should not have to read every button to find what they need.

Make buttons full-width and thumb-sized on mobile. Tiny text links are hard to tap. A big button with a clear label feels intentional and gets more clicks.

Keep the design simple. Use your brand colors and one good photo, but skip busy backgrounds. The point is to get people to tap, not to admire the page.

Track what works. If your tool shows clicks, check them weekly. If a link gets almost no clicks after a month, move it down or replace it. Your bio page should reflect what your audience actually wants.

Listing every link you have ever created is the fastest way to get zero clicks. When visitors see fifteen buttons, they freeze and pick nothing. Keep only the links that support your current goals.

Vague button text is another killer. Contact and More info do not tell people what happens next. Use labels that describe the outcome, like Schedule a consultation or Download the free guide.

Forgetting to test on mobile is common. Almost all Instagram traffic comes from phones. If your page looks great on desktop but cramped on mobile, you are losing clicks. Preview it on a real phone before you promote it.

Broken or outdated links destroy trust. If you mention a sale, the link should go to that sale. If you promote a blog post, it should go to that post. Nothing kills momentum like landing on the wrong page.

Treating your bio link as set-and-forget is the last big mistake. Your business changes, your content changes, and your audience changes. A quick monthly review keeps your page useful.